Arullo
Traction cover
Traction logo

Traction

Verified company

The marketing accelerator for brands and in-house teams.

San Francisco, CA (US)

Trusted by

Selected clients

AAppleAAdobeGGE HealthCareHHelloFreshLLinkedIn+1 more

Capabilities

What they do, who they serve, and the stack they build on.

Selected work

A snapshot of recent projects and outcomes.

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Projects (19)

Browse this company's selected work.

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What clients say

Arullo AI

Traction is known for

high client satisfactionnotable client listaward-winning agencyproven results

Clients consistently praise Traction for its ability to deliver significant business results, such as HelloFresh's lowest acquisition cost to date. They appreciate the agency's flexibility and capacity to adapt to evolving needs, as well as its commitment to high-quality creative work that aligns with client goals. Traction's senior talent is frequently highlighted as a key asset in driving projects forward.

Client testimonials

“Traction brings senior talent to the table that I can really partner with to drive our business forward. And, they helped HelloFresh achieve our lowest acquisition cost... ever.”

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Cezanne Huq

VP of Growth, HelloFresh

“The team delivered an online experience above and beyond — through the creative process we were just making tweaks here and there to enhance what was already great — because Traction were delivering exactly what we had envisioned or in many cases something even better. Everyone should want to collaborate with them. An effortless, joyous, fulfilling experience ...”

D

Daryn Henry

COO, LRM Aesthetics

“Hiring Traction was the smartest decision I made in 2022. They are a true partner that helps us see around our blind spots.”

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Khurram Khan

COO, Herewith

“Traction helped us get intimate with a younger, more digitally savvy target. Our new brand helps us celebrate sex and help customers have fun and be more comfortable on their sexual journey. And that is making a huge impact on our business!”

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Casey Kaminsky

Vice President, Good Vibes

“Traction teased out a simple, but powerful brand narrative and ad campaign that broke through the clutter, and helped our team reimagine what our website and cloud platform could be!”

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Jon Samsel

CMO, Verimatrix

Reviews

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Traction is a marketing accelerator dedicated to empowering enterprise brands through high-stakes market moments, such as launches and growth inflection points. Leveraging AI-powered solutions and a liquid workforce, Traction offers tailored marketing strategies that align with the needs of in-house teams. With a Clutch rating of 4.8/5 from 7 reviews, Traction stands out for its commitment to excellence and client satisfaction.

  • Client satisfaction: Traction boasts a stellar 4.8/5 rating on Clutch, reflecting consistent client satisfaction.
  • Notable clients: Trusted by industry leaders like Apple, Adobe, and GE HealthCare.
  • Industry recognition: Awarded Mid-Sized B2B Agency of the Year at the 2026 ANA B2 Awards.
  • Proven results: Helped HelloFresh achieve its lowest customer acquisition cost ever.
  • Broad expertise: Serves diverse sectors including finance, technology, and consumer goods.

Traction's approach is centered around flexibility, empowering brands to bridge the gap between technology and culture while maintaining a strong focus on client needs and market dynamics.

Locations

San Francisco, CA, USA

Headquarters

Rates & ideal client

What this firm typically charges and who they're built for.

Min project budget

$75,000+

Hourly rate

$200 – $300/hr

Team size

51–200

Social media

Industry Recognition

2025 ANA B2 Award Winner, Best Use of AI and Best Corporate Identity ProgramAd Age West Coast Small Agency of the YearBest Talent Management Team in the U.S. 2024 WinnerIAB MIXX Award WinnerMid-Sized B2B Agency of the Year in the 2026 ANA B2 Awards