Arullo
TheRoad cover
TheRoad logo

TheRoad

Verified company

Product Management and Strategy as a service. Focus on Smart Products: Software integrated, Cloud Connected.

Tel Aviv-Yafo, Tel Aviv District (IL)

Trusted by

Selected clients

EEyeClickAAudioDOTSZZooZ Medical

Capabilities

What they do, who they serve, and the stack they build on.

Selected work

A snapshot of recent projects and outcomes.

Drag to scroll

Projects (11)

Browse this company's selected work.

Showing 1–10 of 11

Page 1 of 2

What clients say

Arullo AI

TheRoad is known for

dedicated teamstructured approachstrategic visionholistic execution

Clients consistently praise TheRoad for their dedication, adaptability, and ability to bring structure to complex projects. Their task force model is highlighted for providing precisely the team needed at the right time, as noted by AudioDOTS. EyeClick commends their professional fit and value for cost, while eLinkAir values the strategic vision and tactical knowledge brought to their project. Clients appreciate their holistic approach, blending technical insights with business acumen to drive product success.

Client testimonials

“We were impressed with their dedication and willingness to adapt and find solutions to issues and challenges.”

A

Ariel Almos

CEO, EyeClick

“TheRoad brought structure to what was previously chaos. The task force model gave us exactly the team we needed, when we needed it.”

I

Itay

CEO, AudioDots

“Yoel's holistic view of both the technical and business side of our product was exactly what we needed. He didn't just advise — he rolled up his sleeves.”

E

Eyal

CEO, Commugen

“Yoel brought both the strategic vision and the tactical knowledge to move our product forward. He understood our constraints and worked within them.”

G

Gadi

CEO, eLinkAir

Reviews

Review TheRoad

No reviews yet. Be the first to review TheRoad.

TheRoad is a premier consultancy based in Tel Aviv, specializing in product strategy and fractional product leadership for IoT and hardware companies. With a focus on transforming physical products into connected platforms, TheRoad guides businesses from concept to market traction, offering tailored strategies for smart products.

  • Clutch Rating: TheRoad boasts a 4.8 out of 5 rating on Clutch, based on 8 detailed reviews, underscoring their excellence in client satisfaction.
  • Diverse Clientele: Their portfolio includes notable companies like EyeClick, AudioDOTS, and ZooZ Medical, showcasing their ability to cater to a wide range of industries.
  • Comprehensive Services: They offer a suite of services including Product Strategy, IoT Product Development, and Fractional Product Leadership, ensuring end-to-end support for their clients.
  • Proven Impact: From halving the total cost of ownership in product redesigns to enabling automated live TV broadcasts, TheRoad delivers measurable results across projects.

TheRoad's commitment to blending strategic vision with technical execution ensures that their clients not only meet but exceed their product development goals.

Locations

Yoram St, Tel Aviv-Yafo, Israel

Headquarters

Rates & ideal client

What this firm typically charges and who they're built for.

Min project budget

$5,000+

Hourly rate

$100 – $149/hr

Team size

2–10

Social media