Arullo
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Iterator

Verified company

We're a Technical Co-Founder / In-House team alternative for small-to-mid-sized b2b SaaS and e-commerce companies.

Bengaluru, KA (IN)

Trusted by

Selected clients

SStuffcoolKKalakaari HaathTThe Pant ProjectPPlanoramaMManam Chocolate+5 more

Capabilities

What they do, who they serve, and the stack they build on.

Selected work

A snapshot of recent projects and outcomes.

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What clients say

Arullo AI

Iterator is known for

rapid deliverystrong partnershipsclient-focusedscalable solutions

Clients consistently praise Iterator for their ability to translate complex ideas into functional products quickly and efficiently. Their approach is highly collaborative, often likened to having an in-house team that deeply understands client needs. Clients appreciate their commitment to seamless integration and the direct involvement of founders in shaping project vision. The team's expertise in Shopify and ability to deliver measurable results, such as significant revenue growth and enhanced operational efficiency, are also frequently highlighted.

Client testimonials

“Manam is not a straightforward brand to translate digitally — the craft, the story, and the omni channel gifting experience all demand a level of care that most tech partners can't match. Iterator has been with us from the start, through every iteration, consistently finding ways to elevate the experience without compromising on operations or business logic.”

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Chaitanya Muppala

Founder & CEO, Manam Chocolate

“Working with Iterator was one of the best decisions I made as a non-technical founder. They took my idea from 0 to 1 with speed and clarity — no delays, no over-engineering, no equity dilution. The founders were directly involved, actively shaping the vision alongside me. A true technology partner, not just a development vendor.”

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Shaan Malani

CEO, Planorama

“Working with Iterator felt like having an in-house team that truly understands B2B marketplace commerce. They streamlined vendor and buyer onboarding, integrated credit-based payments, and optimised our marketplace for seamless transactions - helping us cross $10M+ GMV in our first year.”

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Ella Pienovich

CEO, Powered by People

“Iterator solved things for us on Shopify Plus that we genuinely thought weren't possible — even with apps. From our custom theme to Repeats, our subscription product, they pushed boundaries without cutting corners — every decision was made with the customer experience, ops complexity, and business logic all accounted for.”

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Siddharth Menon

Ex-CMO, Epigamia

“It's been fantastic to work with Iterator team for the past few years. They have helped us from Day 1 on our brand, and have a forward thinking solutions oriented approach to solving business problems through technology.”

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Dhruv Toshniwal

Founder & CEO, The Pant Project

“Working with Neil and the Iterator team to build our website was a seamless experience. They operate less like an agency and more like a true business partner, deeply understanding our specific needs from the beginning. Their processes are incredibly well-thought-out, ensuring our brand’s design was represented with total accuracy and sophistication.”

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Ritika Dhamija

Founder & CEO, Iqrup + Ritz

“Thanks to Iterator's work, our DTC revenue has increased from 0.4% to 10%. The team has delivered the Shopify store in under 12 weeks and continues to work on the site.”

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Dhaval Budhdeo

COO, Stuffcool

“Iterator helped bring Karbonwise's vision to life - simplifying Scope 3 emissions with intuitive dashboards, automation, and scalable architecture. Post-PMF, they ensured a smooth handover with detailed docs and hands-on team workshops.”

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Arjun Vijayaragavan

CEO, KarbonWise

Reviews

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Iterator is a premier strategy, design, and engineering studio dedicated to empowering e-commerce brands and SaaS founders to scale rapidly without compromising on quality. With a remarkable 4.9/5 rating from Clutch, Iterator specializes in transforming ideas into market-ready solutions within weeks, not months.

  • Client success stories: Iterator has helped brands like Stuffcool boost their DTC revenue from 0.4% to 10% by replatforming from Magento to Shopify.
  • Long-term partnerships: 80% of projects evolve into multi-year engagements, reflecting their commitment to genuine partnership.
  • Rapid MVP development: They deliver validated MVPs in 4–8 weeks, ensuring startups can test and scale quickly.
  • Diverse client base: Serving clients from small businesses to enterprises, Iterator has partnered with The Pant Project and Epigamia, among others.
  • Comprehensive service offering: From custom software development to full-stack engineering, they cover all facets of digital product development.

Iterator's approach is built on conscious repetition and close collaboration, ensuring every project is a step towards sustained growth and innovation.

Locations

Bengaluru, Karnataka, India

Headquarters

Rates & ideal client

What this firm typically charges and who they're built for.

Min project budget

$50,000+

Team size

11–50

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