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Cake & Arrow

Verified company

Digital products and services that move people to action.

New York, NY (US)

Trusted by

Selected clients

CChubbTTravelersMMetLifeAAmerican Family InsuranceTThe Hanover Insurance Group

Capabilities

What they do, who they serve, and the stack they build on.

Selected work

A snapshot of recent projects and outcomes.

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Projects (11)

Browse this company's selected work.

Showing 1–10 of 11

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What clients say

Arullo AI

Cake & Arrow is known for

client satisfactionindustry expertiseuser-centered designcollaborative approach

Clients consistently praise Cake & Arrow for their deep industry knowledge and ability to deliver high-quality, user-centered designs. They are noted for their flexibility and collaborative approach, often exceeding client expectations. Their expertise in understanding client needs and translating them into effective digital solutions is frequently highlighted.

Client testimonials

“Working with Cake & Arrow has opened my eyes personally to the importance of understanding agent and human behavior in our design process. Skeptical at first, I got to see how putting these insights at the forefront creates results.”

V

VP Specialty Strategy

The Hanover Insurance Group

“Throughout this project, you've shown remarkable flexibility with the many pivots we've encountered, as is often the case with projects of this scale. The quality of the work has been exceptional, and at end of day that's what matters.”

V

VP

The General

“You guys have been awesome partners to work with, both challenging us to think beyond our comfort zones and a lot of fun to get to where we are.”

H

Head of Personal Insurance Innovation

Travelers

“Extremely impressed with the quality of work and results on this project. Personally, I loved working with all of you. You're smart, insightful, human, and engaged.”

S

SVP

Chubb

“In working with C&A, our meetings are energetic, and there is the spirit of wanting to work together to understand one another which feels good – not like a typical vendor/vendee relationship. That’s what’s different, and that’s what makes this partnership great.”

C

CMO

Holmes Murphy

“Working with your team has been a fantastic experience. We've seen so much value in your expertise in areas that aren't in our wheelhouse. You've exceeded our expectations and simply knocked it out of the park.”

S

SVP

Insuresoft

Reviews

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Cake & Arrow is a UX Design and Product Innovation company that partners exclusively with the insurance and financial services industries to create transformative digital experiences. With a stellar 4.9/5 rating from 9 reviews on a leading platform, they have a proven track record of delivering impactful solutions.

  • Client satisfaction: Achieved a 4.9/5 rating from 9 verified reviews, highlighting consistent excellence.
  • Industry focus: Specializes in financial services and insurance, serving major clients like Chubb, Travelers, and MetLife.
  • Comprehensive services: Offers UX/UI Design, Digital Strategy, and Web Design, focusing on user-centered design principles.
  • Proven expertise: Successfully delivered projects that enhance user experience and drive business growth, as evidenced by their work with The Hanover Insurance Group and American Family Insurance.
  • Technology proficiency: Utilizes cutting-edge technologies like React and WordPress to deliver seamless digital solutions.

Their human-centered design approach ensures that every project not only meets but exceeds client expectations, fostering long-term partnerships.

Locations

New York, NY, USA

Headquarters

Rates & ideal client

What this firm typically charges and who they're built for.

Min project budget

$50,000+

Hourly rate

$150 – $199/hr

Team size

11–50

Social media